Quite literally, there would be no Mad*Pow without Powley, just ask him where our company name came from.
Will created the company in 2000 with the goal of building a creative team that can offer value to large organizations by delivering high quality design and extraordinary client service at a competitive price. As a leader within the organization, Will believes the success of Mad*Pow is dependent upon the collective energy and intelligence of the staff. Thus he strives to create a work environment where motivated staff can flourish and succeed to their highest potential.
Will's current focus is to unfurl the collective creativity of the organization by pushing team members to exceed client expectations so that customers become advocates that not only partner with Mad*Pow, but sell us to their colleagues and friends.
Prior to 2000, Will held a number of creative direction positions, including time at Sony Music, State Street, Forbes and MicroArts Corporation.
Will graduated Boston College in 1995 majoring in Studio Art with a minor in psychology.
When he is not focusing on the vision for the company, you can find Will expressing his artistic style on a surfboard or snowboard.
Powered By Mad*Pow
October 24 & 25, 2019
Convene, Boston MA
Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike.Learn More
April 14th and 15th, 2020
Royal Sonesta, Boston MA
The annual HXD conference provides a unique crossroads for a diverse community of creators, practitioners, researchers, and developers, to help accelerate the transformation of our health system. Attracting over 500 visionaries across the health ecosystem, this event is created to drive real world change.Learn More
The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.Learn More
Ethical Guidelines for Designers
The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.Learn More